Benefits to Businesses

'Turning LSL Members into customers for your Business'

LSL is an affordable Direct Marketing Program to support local business in attracting and retaining local customers. This will inject more money into your local community.

Benefits to Businesses & Organisations

LSL incorporates access to professional tools to assist every LSL Business in attracting and retaining business.  Additionally, LSL Businesses also have access to professional advice and services for their business.
There are multiple proactive businesses already utilising the LSL Program.

What’s in it for my business?

  1. Direct incentivised Marketing across your local region to 1000's of local employed LSL consumer members
    As a LSL Business you have the opportunity to promote your business and market products/services directly to LSL Members through social media, our App and a page on the LSL website.

  2. Direct free quoting opportunities to all consumers
    LSL will also be promoted to the General Public as a place to support local businesses - LSL will market to and attract online consumers as well as walk-in traffic in addition to the LSL Members. In addition to this, the LSL Loyalty Cards will be available for retail sale to people whose employer does not opt into LSL once the full program is in place. You will be able to quote to all consumers who access the website and App looking for your services. This will also apply to the Connekt App when this is brought on line.

  3. Online promotion of your business within the LSL Program
    Each LSL Business will have a dedicated page on the LSL Website where you promote your products/services and provide incentives/discounts to the LSL Members. The LSL Program will be located within the Connekt Program (Web and App). This will put LSL and you in the same environment as Facebook, Google, Twitter, Instagram, eBay etc.

  4. One-stop App and website for 1000's of local LSL Members to search
    All LSL Loyalty Cardholders will go to one website/App to search for products, services and businesses with the associated incentives/discounts applicable to the LSL Loyalty Card.

  5. You can change regularly what incentives/discounts you are promoting to 1000's of local consumers
    On your dedicated page on the website, you can regularly change the incentives and discounts to suit your business. This may be weekly, monthly or seasonal changes or changes based on your marketing approach. You will have a user name and password to access your page on the website. You can update this as often as you wish.  In this way, you are in control of your advertising and marketing at all times and you are not locked into expensive cost changes when the market shifts quickly. In addition to your incentives/discounts you can also promote your upcoming events.

  6. Tailor Marketing Campaigns
    You can tailor your marketing campaigns to suit your business needs. You may offer any number of incentives/discounts, to attract new customers in line with current business bookings, seasonal conditions or other market forces that affect your business. You can manage your company image through your 'page' and the incentives/discounts you are promoting.

  7. Tailor your Business Profile
    You can tailor your Business Profile appearance with the 'Business and Campaign Builder'. You can create 'the look' you are wanting to portray and design the campaigns to suit your business needs.

  8. LSL is a cost effective way to promote/advertise to local consumers, incentivised to come directly to you
    In comparison to other channels of promotion:
    • Once only Newspaper Advert in a typical local paper on a Saturday 6cm x 18cm = $820
    • Radio Commercials - 11 x 30 sec commercials with production cost = $500
    • TV Commercials – 30 x 15 sec commercials with production cost = $1,300
    • Trade Show Stand – 3m x 3m space = $830 then you have to set it up and man it for duration of show.
    • Letterbox Drop of 10,000 Leaflets – Production, Printing and delivery = $770
    • Yellow Pages Advert – Sensis digital = $1,044

    With all of the marketing channels listed above the timeframe is defined and limited or it is a once only option. There is no direct market approach or appeal to an exclusive market looking to use your service.  Whereas the LSL Program provides direct contact where your customers are being directly incentivised.

  9. LSL Loyalty Cards for you and your staff
    You and your staff will receive LSL Loyalty Cards. Once distributed, the cards will provide instant access to all businesses with discounts on the LSL website and App.  Using the card will accumulate points for the cardholder.

  10. You and your staff receive discounts from other LSL Business Members
    In joining LSL, you and your staff become LSL cardholder consumers. This provides you with numerous LSL Member benefits and allows you to access all promotions, incentives and discounts offered by 1000's of other LSL Businesses within your local area.

  11. LSL Promotional sticker to display that you are supporting local businesses, staff from these businesses and the community as a whole
    The LSL Promotional display sticker will instantly make your business recognisable as a LSL Business Member, helping to increase foot traffic of LSL Members when shopping or walking in your local area.

  12. Growth opportunities for your business
    Through the LSL Loyalty Card, App and website, you have access to network with all other businesses involved in LSL.  This provides you the opportunity to deal directly with similar or complementary businesses to help improve both your business and that of other LSL Businesses in the region.

  13. Opportunity to participate in the Connekt Rewards Program
    All LSL Businesses will have the opportunity to provide products or services for the Connekt Rewards Program.  This provides the opportunity to capture new clients from all regions that may not necessarily visit your business on a regular basis.

  14. Access to Employsure Workplace Relations and HR advice line*
    As a business associated with LSL, your unique number will give you access to a dedicated line to call and speak with Employsure regarding WHS (Workplace Health and Safety) and Fair Work matters. Upon joining, simply select this option within the LSL Application and Employsure will contact you with an introductory call.
    Visit the Employsure website for more information.

  15. Employee Benefits Program*
    For both you and your employees, you will have access to the '25 Point Employee Benefits Program' packed with additional benefits. Simply select this option within the LSL Application and we will contact you to get this organised.

  16. Salary Packaging Program*
    For your employees, Salary Packaging can be readily available providing additional benefits such as; 44.5% discounted fuel and all other motor vehicle expenses – with no cost to the Business. Simply select this option within the LSL Application and we will contact you to get this organised.

  17. Ability to access Group Insurance*
    As a business owner and member of LSL, you will be able to access and compare Group Insurance. This could save you money that you can put back into your business. Simply select this option within the LSL Application and we will contact you to get this organised

  18. Access to Corporate Superannuation*
    As a business owner and member of LSL, you will be able to access and compare Corporate Superannuation saving you time in processing payments.  In addition to this, you will be able to provide the same type of benefits to your staff that government organisations provide. Simply select this option within the LSL Application and we will contact you to get this organised.

  19. Benefits your local Community
    With you and your staff shopping locally more often; you keep the local economy improving and enhance the prospects of increased jobs in your local region.

These services form part of the Referral Partner Program where a referral is provided to the appropriate organisation.

Where can my staff use their LSL Loyalty Card?

They simply present their LSL Loyalty Card at any participating LSL Business to redeem the current Offer.

Where can my staff find incentives/discounts?

They can find current incentives/discounts from LSL Businesses here or on the LSL App (which you can download from the Google Play or Apple Store).